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We're excited to announce that we've now launched a new feature that allows you to change the appearance of your AMP site!Many of you have websites that aren't just black text on a white background. You've spent a lot of time choosing the right theme for your main site - something that expresses your store perfectly. With theming you can now carry that over to your AMP site as well. It's super simple - just check out the dashboard and you'll see AMP Appearance Settings where you can change and preview: Font Type Font Color Background Color Button Color Button...

Previously, we talked about what AMP is at a high level, but for Shopify store owners there is still a lot to understand. Let’s take a look at why AMP is important and how RocketAmp can help. AMP - A deeper lookWhen a customer comes to your website, a common path for them is to search for a product and get linked to your Shopify site from that search. When they visit the page, most of what they see is optimized for desktops and then made “responsive” for mobile. Responsive means that the content and theme are reorganized for a...

Google is a HUGE company with lots of big projects that you know and trust to get customers and readers to your site. Products like Chrome, Search, Ads, Gmail, and Maps can all help you reach your target audience, but Google also releases lots of small projects that can be just as impactful. One of these recent announcement was the addition of a new technology called AMP or, Accelerated Mobile Pages.AMP is designed to do one thing and to do it well - make your mobile pages load lightning fast. For shop-owners this means that your product pages, including those...