Google is a HUGE company with lots of big projects that you know and trust to get customers and readers to your site. Products like Chrome, Search, Ads, Gmail, and Maps can all help you reach your target audience, but Google also releases lots of small projects that can be just as impactful. One of these recent announcement was the addition of a new technology called AMP or, Accelerated Mobile Pages.
AMP is designed to do one thing and to do it well - make your mobile pages load lightning fast. For shop-owners this means that your product pages, including those great pictures, load quickly so your customers aren’t waiting around just your great merchandise. For news outlets it means that readers don’t wait for breaking news stories to load quickly on their devices. For everyone this means getting your customers more quickly through the journey of finding your site, viewing your content, and ultimately making that purchase, sharing the page, or completing the other goals you have for them.
So, how does AMP make pages load so quickly? Simply put, AMP does three major things. First, it pulls anything that is unnecessary out of the page so only the truly important parts load, second, it maintains a special AMP cache, and third, it takes advantage of special browser based optimizations. Today’s customers are always on the go and don’t have time to wait for small parts of your site to finish loading - especially ones that they can’t see. When sites take a long time to load, they can lose interest and you can lose an opportunity. Of course this doesn’t mean that your page will look unflattering - after all you’ve probably spent a lot of time perfecting your site. With AMP you don’t have to sacrifice speed for a great customer experience. While not everything will work Google has incorporated ways to make sure that things like image carousels, lightboxes, video players, text formatting, social, and more will still work.
Google is already rolling out AMP globally so chances are high that you have a customer that could benefit from AMP no matter where they are. An accelerated webpage means you can deliver more content in less time and get your customers from searching to purchasing faster than ever.
